By Kevin O’Neill
A public company listed on the London Stock Exchange (symbol
BSS.L) with a market cap that reached as high as a quarter of
a billion dollars, BetOnSports seemed to have everything needed
for long term success.
BOS had longstanding relationships with mainstream publications
and sports media outlets in every major city. BOS had celebrity
endorsers. BOS had grown to a couple of thousand employees.
BOS shareholders ranged from Fidelity Investments, Goldman
Sachs, and Morgan Stanley in the United States to Lord and
Lady Glentoran in the UK. BOS was now managed by professional
senior managers from the respected British bookmaking industry.
BetOnSports benefited from all of this. Yet it was that very
respectability that opened them up to prosecution from the
US government, as the legal case brought by the US Department
of Justice was loaded with data culled directly from company
reports surrounding their public offering and continuing operations.
And the “respectable” board members looked strictly
to their own interests instead of fighting an action of a
government that most consider to have had no jurisdiction
in the matter.
It is truly difficult to find a legal analyst who thinks
that the US had a legal leg to stand on in their effort to
shut down a company listed on the London Stock Exchange, licensed
to operate in several countries, with primary operations in
Costa Rica. The Costa Rican government refused to assist the
US in extradition. The business press in London has been braying
over the overreach of the US going after a company with no
offices or employees stateside. American telecommunications
companies laughed at the government’s request that they
shut down the company’s 800 numbers from the US.
Despite having no offices in the US, no employees in the
US, and no wagering taking place in the US, the US Department
of Justice was able to bring BetOnSports down. When the United
States government indicted the British CEO of the company
as he changed planes in the United States, the directors of
this public company had one overriding concern, to not get
caught up in the legal proceedings themselves.
It was that very structure, the seasoned managers from Ladbrokes,
the respectable British businessmen on the board, and Lord
Glentoran himself as a non-managing director who had lauded
the company on the floor of the House of Lords in London,
that brought the company down. The public nature of the firm
attracted the prosecution, and their status as a public company
introduced management who were not committed to the future
of the firm.
A few years ago there were people at BetOnSports for whom
the company was their life’s work and the source of
their wealth. It was their baby. They had controversial backgrounds
and would never have been asked to join anyone’s supper
club. But they saw a need, took a risk, filled the need, and
made it work. After BetOnSports went public that all changed.
The founders and longtime execs no longer had any sort of
management role. Tenured managers were let go. The people
that cared were gone. The company was now just the corporate
vehicle-of-the-moment for the new suits to make a pretty penny.
Searching various corporate information resources for data
on the board members of BetOnSports is instructive. Under
“key people” board members Clive Parritt, the
company’s chairman and Richard Creed, the finance director,
are listed frequently. According to their bios, before joining
BetOnSports in 2004 (Parritt) and 2005 (Creed) neither man
had ever spent a day working in the gaming industry. And when
faced with their current challenge their commitment to the
best interests of the company proved to be less than their
commitment to making their own lives easier via the path of
least resistance.
Rather than show any backbone and continue to operate, as
numerous other offshore sports books did when the Clinton
Administration’s Department of Justice took similar
actions back in the late 1990’s, the directors of BetOnSports
elected to comply with the DOJ’s efforts to shut them
down, voluntarily ceasing operations and eventually agreeing
to no longer service American customers. The Board of Directors
caved because they had no real vested interest in the company.
With the heat on in the online gaming sector, the grass was
suddenly greener back in their old industries of finance and
accounting. They’d rather switch than fight. As a result,
2,000 Costa Ricans are out of work while 100,000 Americans
wonder if they’ll get their money back.
If BetOnSports wasn’t so respectable, if it didn’t
have a board of directors with well-fed posteriors to cover,
if it didn’t have a stock listing, it would unquestionably
still be around. If it was the old BetOnSports, Gary Kaplan,
the founder and former CEO with the dubious background, would
have told the US DOJ to take a flying leap. He would have
protected his life’s work, and like all the companies
who ignored the indictments back in 1998, BetOnSports would
still be in business. After all, Costa Rica was not about
to allow the US to shut down major employers based on a liberal
interpretation of archaic laws. The UK was not about to start
cooperating with a US crackdown on British citizens in an
industry that is mainstream and respectable in the United
Kingdom.
The correct response was clearly, “We’re a publicly
held British conglomerate that processes wagers in San Jose,
Costa Rica. You, the United States government, have no jurisdiction
over us. We are ignoring your order and carrying on business
as usual. Cheerio!”
But His Lordship, Clive Parrit, Richard Creed, and the other
Brits making the decisions for the new BOS chose not to fight
a fight that most legal analysts were supremely confident
they would win.
Why bother? Why handle the mess? Why postpone the vacation
to New York? Why not talk to that fellow down at the club
who says his insurance firm needs a new director? Why not
explore that CFO position with the financial company? Why
fight the US government when the grass is greener elsewhere?
The offshore gambling industry is not going anywhere, but
in the current climate the place to be is with the closely-held
private firm with management that actually cares about the
future of the company. Individual owners will fight for their
company. Longtime employees will fight for what they’ve
built over the past five or ten years.
BetOnSports didn’t even have to fight. They just had
to resist a little bit. Instead they caved. They just gave
up. The Brits acted like Frenchmen. And now a quarter of a
billion dollars of investor wealth has evaporated, a couple
of thousand Costa Ricans are unemployed, and 100,000 Americans
are hoping they get their money back in the next couple of
months.
Editor’s Note: For more
background on this story visit http://www.consumerbet.com/sgn_old/6_21_06.html
About the Author: Kevin O’Neill is an author, analyst,
and champion sports handicapper. For a complimentary copy
of Kevin’s Maximum Profit Football Annual 2006 the most
opinionated football publication visit www.FootballAnnual.com.
You’ll receive an additional free bonus as well when
you claim your free copy of the Maximum Profit Football Annual
2006 at www.FootballAnnual.com
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